A Year In Review: GDWs’ 2023 Product Updates

For the product and development teams at Great Dental Websites, 2023 was spent working on several large-scale improvements to our website platform and focusing on creating new products and features to keep our clients ahead of the curve.

New Template Design Options

Kicking off the new year, we released Fresh, our first of three new template designs. This sleek, modern design option offers a clean, professional aesthetic that resonates with patients. Our second new template design, Whimsy, gives both parents and kids alike an excellent online experience. We used playful and bright color schemes, easy-to-click information buckets, and fun background shapes to make Whimsy a joy to use. The clear list of featured services, with interactive hover effects, makes it easy for parents to get the information they need when carefully choosing the perfect provider for their little ones. Serendipity, our third new template design of the year, features a fresh design to help practices express their unique brand identities, creating a memorable online presence for patients. An illustration as the hero image sets this theme apart from more traditional dental sites, and the imagery used throughout is colorful, bouncy, and fun.

Mobile Navigation Bar Update

In April, we introduced an update to our mobile navigation bar. This update introduced a new look and feel, along with offering new buttons linking to online bill pay, account login, or an option to text the practice, ensuring that potential patients can effortlessly explore the website from any device. The enhanced mobile navigation not only improves user satisfaction but also aligns with Google's mobile-first indexing.

Footer Layout Changes

In May, we consolidated our existing footer layouts and created an additional option. This new slimmed-down layout works well for our multi-location practices, supports location-specific social media links, features an uncluttered appearance with fewer links, and has a new sleek navigation bar.

Online Booking Update

In June, we made a small but mighty update to our online booking calls to action throughout our platform. Now, it is easier for patients to clearly see which CTAs will take them to make an appointment online.

SEO Update: Blog Author Attribution

In September, we released a new feature that allows users to attribute blog posts to specific team members, showcasing their expertise and fostering a deeper connection with patients. This personal touch not only humanizes the practice but, more importantly, increases SEO authority on posts that are written by the doctors.

What's Left This Year

Rounding out 2023, we are rolling out another template design option that features a sleek layout and trending new color palettes.

Platform Preview for 2024

Our team has spent 2023 working on an update to our internal service pages to refresh the look and feel, along with adding a variety of new features. This project is the largest scale change we have made in the past five-plus years. It will deliver updates both to the front-end look and to the way that our software functions on the back end. In addition to this larger project, we have several smaller initiatives on the roadmap to deliver new features and products to our clients.

To learn more about this year’s product updates and how to activate them on your website, please reach out to your Marketing Coach if you have one. If you do not have a Marketing Coach, please contact our Support Team by email at support@greatprofessionalwebsites.com or by phone at 720-399-7071.