Search Engine Optimization
Attract More Patients With Dental SEO
Cost Effective Results
"I need a dentist near me"
Dollar for dollar, dental SEO is second only to word of mouth advertising as far as affordable, positive ROI based dental marketing goes. Most campaigns run in the hundreds of dollars per month vs more expensive advertising that can easily run in the thousands per month, with no way to track full effectiveness. At GDW, we offer custom dental SEO packages that are tailored to your specific market size and your practice needs, allowing you to stretch your dollar farther and with greater impact.
Play The Long Game With Dental SEO
Dental Search Engine Optimization campaigns require an upfront investment of time and effort, yet their impact endures far beyond that of many other advertising methods. Think of it like lifting weights - the more consistently you lift, the stronger your muscles get. Those muscles won’t just go away overnight, even if you skip a few days at the gym. The same holds true with dental SEO. Put the time in to your investment to see long-term results, and stay ahead of other competitors in your local market. Grow through SEO.
What Does Your Dental SEO Campaign Include?
The primary goal of every dental SEO campaign is to increase your practice's visibility to potential patients on Google and other search engines. This increased visibility will eventually lead to more business for your practice as more potential patients visit your website, read about your services, and ultimately book an appointment!
During the launch of your SEO campaign, our team will work with you to identify a list of keywords (search terms) that are relevant to your market and the services your dental practice would like to target. These keywords will vary depending on your market size and the unique goals of your dental practice, but some common examples are “dentist near me” and “dentist location.” Our team will implement a variety of onsite SEO tactics (such as keywords, fresh content, updated titles and headlines, inbound linking, etc) and offsite SEO tactics (link building, google posts to Google Business Profile, citation and listing management, etc) to make your practice stand out in search results over other practices in your market. We will also send you monthly reports that detail your website progress, local ranking changes, and traffic and conversion metrics. All this and more can be discussed with your Marketing Coach to further understand where your investment being used.
It Starts With Your Website
Onsite SEO refers to all of the actions we can take directly on your dental website to improve rankings for your target keywords and services. As Google and other search engines change their ranking algorithms, we will make relevant updates to your website to keep it up to date. Each month, our SEO team will work with our copywriting team to create and update dental website content that targets specific keywords within your campaign. We will also focus on optimizing your metadata, alt text, internal link structure, and your site speed to help your website stand out to search engines, while ultimately ranking higher in search results.
Control Important Business Listings Across The Web
Your offsite SEO includes all of the actions we take outside of your website to improve its rankings. Our team uses several listing management techniques to claim and optimize all of your business listings across the web. We make regular updates to your Google My Business page to make it stand out in the map results for searches like “dentist near me.” We will also focus on link building. Obtaining relevant backlinks from other websites to yours is a key component of your overall SEO campaign. Your offsite SEO will also include a monthly analysis of the competitors in your market. Keeping tabs on your competition will allow our SEO team to find more opportunities to improve your website's visibility.
Stay Up To Date With Custom Reports
Each month, all of our ongoing SEO clients will receive a detailed report that outlines the performance of your website, keyword rankings, organic traffic, conversions, and competition analysis. For our clients at higher package levels, we offer the added benefit of personalized and customized reports. Presenting all the crucial data and insights you need right at your fingertips.
We take immense pride in our commitment to transparency and delivering tangible results. That's why we have a collection of compelling case studies that demonstrate the success stories of our SEO clients.
No, and to be perfectly frank, any ethical online marketing firm should be telling you the same thing. Google is a third party that no one, including us, has direct control over, and thus a guarantee is impossible. Some companies will make the guarantee another way. They’ll let you off the hook for payment unless they “get you on the first page.” Some SEO companies will technically win their part of the deal by getting on the first page for non-competitive terms with little visitor traffic, instead of the higher traffic search terms that would actually lead to you getting lots of new patients
We believe in aligning your economic interests with ours. We have a long track record and as many referrals as you’d like to call so you can be sure we’re going to do the work the way we describe. And we have no contracts, so if we don’t perform, you can dump us. But beware of companies offering you “guarantees.” Chances are that you’re either being overcharged to account for this or what they are willing to guarantee may not get you many new patients – which is the whole point of your website and SEO, right?
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