Getting the Most Out of Your Practice’s Facebook Page

July 25, 2018

Facebook’s intent is to connect as many people through the web as possible. When bringing awareness to your dental practice, Facebook can be a valuable tool that increases online traffic to your site. To get the most from your practice’s Facebook page, take some time to fine-tune essential details that help your page attract loyal followers.

Make Sure Your Business Information Is Accurate

Dr. Richard Fakco

It’s very frustrating for patients if they receive incorrect or confusing information when they are in need of dental services, especially in emergency situations. Simple details like keeping your name, address, email, hours, and phone number up-to-date is crucial when setting up a business page on Facebook. It is vital to routinely check the accuracy of your business information and make any necessary changes.

An important step you can take to make sure your business information remains correct is to verify your page. This will either require a quick phone verification or a document upload to confirm your location. You can find instructions on how to verify your Facebook page here.

Keep Content Relevant

Using photos and posts that relate to your practice is important to give patients an idea of your office’s atmosphere and voice. Using professional photos of your practice and staff for your profile and cover photos communicates the professionalism and promotes consistent branding. Professional stock photos provide an alternative, but it’s always best to use authentic practice photos. We suggest the profile photo features the dentist or your logo matching the one on your website and business listings.

Share Your Bragging Points

People are going to want to know why you stand out from the other dental offices in your area. The “service” tab gives the dentist an opportunity to showcase what the office has to offer, and helps potential patients be aware of each dental service.

Facebook Services Tab

Patients that have been coming into your practice for years may have no idea how porcelain veneers can change their smiles, or that you offer in-house teeth whitening at a great price! Posting service tabs for each procedure and showcasing what your office

does best could result in more revenue.

If your staff attended a dental conference or convention, mention it and post pictures! If you post new blog entries on your website, link to them on your Facebook page. Facebook is all about sharing information with others, so showcase the fun or charitable community events your practice supports.

Make Patients Aware of Your Page

There are several ways to spread awareness of your online presence to new and existing patients. Mention Facebook to your loyal patients and let them know how “liking” the page can keep them in the loop. Having patients visit your Facebook page could direct them to leave a review, or even educate themselves on available services.

Adding signage to the waiting room that directs patients to your social media can give them something to look through while they’re waiting for their appointment. Your official website should also have a direct link to every social media site owned by the practice. Displaying the link in a prominent area gives Internet viewers easy access to your Facebook page.

Need more help?

To help our clients get the most of out of their online presence, we offer account management. With this service, you will get a monthly marketing call with a dedicated Account Manager who is there to help you keep your website up-to-date and offer suggestions for online marketing. If your practice doesn’t have time to improve your online presence, we offer monthly SEO services to do it for you!  If you need personalized guidance to help you market your practice, contact us at (720) 399-7071!

Veronica Rodriguez

Veronica graduated from Colorado Mesa University with degrees in Mass Communications and Psychology. Originally from Arizona, she was drawn out to Colorado to pursue a college soccer career and is always trying to relive her glory days by playing on adult leagues around Denver. During her free time, she takes full advantage of living in such a beautiful state and spends her time running, hiking, camping, and skiing.