At GDW, we’re always looking for ways to help practices stay aligned with industry expectations while making their websites more useful and compliant.

Recently, many dentists have received emails from the American Dental Association recommending that practices publish a Notice of Privacy Practices (NPP) on their websites. To help support our clients, we’ve introduced a new feature that allows you to easily add this page to your website.

This page can now be enabled directly through our platform. Click here for instructions. 

Why This Matters

The ADA has been encouraging dental practices to ensure their online presence includes clear, accessible privacy information for patients. A Notice of Privacy Practices outlines how your practice handles patient health information and having it prominently available on your website helps communicate your commitment to transparency and compliance with federal privacy standards under HIPAA.

As patient expectations around data privacy continue to grow, having this page on your website is a meaningful step toward building trust with both prospective and existing patients.

Where the Page Appears

When enabled, the Notice of Privacy Practices page will appear as a link in your website's footer only and will not be added to your top-level navigation menu. This keeps your main navigation clean and focused on the pages that drive patient conversions like your services, team, and contact information. Footer placement is also a widely accepted standard for legal and compliance-related pages, so patients who need to find it will know exactly where to look.

One Important Note

While we've done the work of building and deploying this page, we strongly encourage every practice to review the content with their legal counsel or compliance team before or after enabling it. Every practice is unique, and your attorneys or compliance advisors are best positioned to ensure the language reflects your specific policies and meets all applicable requirements.

How to Get Started

Enabling this page is simple. Follow these steps. Or contact our team at 720-399-7071 and we can help enable it on your site.

If you haven't already received communication from the ADA on this topic, we recommend checking in with your state dental association and staying up to date on best practices for patient privacy on your website.

Have questions? Give us a call at 720-399-7071 and we'll walk you through it.