Letting Patients See What They Can Expect
Fear of the unknown often keeps people from visiting the dentist. Dr. Cook addressed this head-on with his photo of a treatment room with the doctor and patient mid-treatment.
He wanted something a bit more interesting than your typical white background, and we consider his choice a success. He also wanted to feature a muted cityscape in the background as you scroll the home page.
Providing quality dentistry is important to him and his featured welcome video says it all.