Creating unique and original content for your website is one of the ways you achieve higher search rankings. However, it can also be time-consuming, and it takes consistent planning and effort each month.
While it may seem easier to copy or borrow ideas from other websites, this can fall under plagiarism. However, the lines of plagiarism are sometimes blurred, so let’s look at what it actually is, why you should avoid it, and the easiest ways to prevent it from happening on your website.
Defined by the dictionary, plagiarism is: “An act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of that author’s work as one’s own.”
The critical point here is representing someone else’s work as your own. This happens in many different ways, and it’s easy to do on the internet. So, let’s break it down further.
We could categorize this type of plagiarism as “cutting and pasting.” Complete plagiarism is blatantly copying content from another website and posting it to your own. When someone takes your content and posts it on their website, you encounter plagiarism from the other side.
This instance of plagiarism is when you take a few sentences or phrases and intermix them with your own. This is still considered duplicate content, even if it’s interspersed with your own content.
This is when you inadvertently use the same words or phrases as someone else’s work. This tends to happen a lot on the internet and especially when writers use it and other sources for research.
There are several reasons why avoiding plagiarism is the right thing to do:
The answer to that question is no - Google doesn’t necessarily penalize websites with duplicate content. However, it’s harder for them to properly rank websites with the same content as they can’t discern the original creator.
Google tends to give preference or higher rankings to websites it trusts and considers relevant, with unique and original content being one of its factors for ranking.
So, how can you make sure that the content you’re putting out on your website is truly your own? Here are some helpful tips:
If you struggle with time constraints or other issues that keep you from adding unique content to your website, GDW can help!
We offer monthly SEO-focused packages that will help your website stay relevant and drive traffic to your website and new patients to your dental office.