What's the most important part of your online presence - your website, your Google My Business profile, or your social media? That's like asking which role in your practice is the most important. You need the full team to work together to create a functional, productive practice just as you need a comprehensive and robust digital marketing suite to attract more patients.
You're likely not the only dental practice in your market. In most cases, you are probably one of many, sometimes one of dozens of practices. How you market yourself can be the difference between surviving and thriving. Not only that, the right dental marketing can help you attract the types of patients that you want to see.
Word-of-mouth marketing will probably always be your top source of new patients. But when someone asks for recommendations, they will generally ask a few friends, or maybe they post the question on your neighborhood Facebook page, right?
That person will probably look up each of the practices that were recommended to them, read the reviews, check out the website, and then decide who they want to contact. If you aren't putting your best foot forward, you're more likely to get skipped over for the practice down the street who spent time curating their digital presence.
So where do you need to be focusing your energy to make sure you aren't overlooked? The answer isn't quite one size fits all, but every practice should have, at the very least, the following:
These 3 items form the foundation of your dental marketing suite. From there, you can build upwards! We offer a range of marketing services, from one-time services including website design or logo creation to ongoing services such as dental SEO and marketing coaching.
All of our services are month-to-month, so our interests are aligned with your business needs and goals. Check out more about our services below:
