From new dental practices to those that have been established in their communities for years, advertising is a necessity to improve the success of your practice.
But how do you decide which platform to use when you're trying to attract new patients? Facebook Ads and Google Pay-Per-Click (PPC) for dentists are among the best approaches to achieve this objective. These platforms allow you to develop and drive your practice website for your market target.
Per its 2021 report, Facebook has around 3 billion active monthly users, while Google has nearly 5.6 billion searches daily. Given these optimistic statistics, your dental practice business is bound to thrive because of its large patient base.
Unlike other online marketing tactics, PPC and Facebook Ads offer advertising options that let you quickly get in front of the right patients by using focused audience control and improved conversion rates.
Read on to learn more about why Facebook ads and PPC should be the focus of your dental advertising in 2022 and beyond.
Are You Leaving Money on the Table?
Paid advertising has developed to be an essential aspect of most businesses. In fact, businesses spend up to $153 billion in the U.S. on paid advertising. This level of investment shows how businesses value the benefits of paid advertising, and dental practices are not exempt.
Patients now decide on their healthcare online, including dentistry. According to Google, one in every 20 searches is related to health, demonstrating that paid advertising should be a key priority for any dental practice's marketing strategy.
As a result of the specific audience targeting capabilities, paid advertising is the most ideal technique to draw the right clientele to your practice and generate a consistent flow of income.
What Is Paid Dental Advertising?
Normally, paid advertising is an online approach that enables businesses to attract more clients by paying for ad space on search, social media, or websites. The two most common forms of paid advertising are pay-per-click and Facebook Ads.
Pay-per-click advertising allows you to advertise your services at the top of Google when someone searches a specific keyword in Google. PPC essentially works like an auction as companies compete for specific keywords that their prospective clients are searching for.
For example, when someone types “dental implants” or “teeth whitening” into Google, you can pay to have your site listed atop the search engines. It’s important to remember that this is an entirely different tactic than organic SEO, which aims to rank your website higher without the need to pay for positioning. However, this is a long-term effort and takes patience to build, whereas PPC can return immediate results.
A PPC program is a great technique for promoting your dental practice, but it necessitates a robust strategy and knowledge of online advertising to be effective.
Benefits of PPC include:
1. Local Targeting
A PPC campaign allows you to maximize your local targets, a crucial ability for any community dentist. By utilizing a multi-layered approach in Google Ads and testing various combinations of keywords and segments, you can target the right groups of people to grow your patient base.
2. Qualified Leads
Qualified leads are those ideal customers who are immediately ready to become a patient. They have a problem, and PPC allows you to present the solution! With a PPC campaign, you only pay when someone clicks on your dental advertisement. Hence, it only targets people seeking your particular dental services.
3. Measurable ROI
With PPC, you can see everything connected to a click on your advertisement, from the individual's initial search question to the activities they conducted on your website on their way to booking an appointment. It also gives you insight into which of your dental advertisements are successful and which are not, making it easy to identify ROI and refine your strategies.
Facebook advertising is cost-efficient compared to traditional advertising due to its significant daily user base and targeting capabilities. For instance, Facebook Ads Manager enables firms to describe their audience by age, geography, and other important demographics. With this feature, you can control who sees your ads.
Some benefits you will enjoy by using Facebook advertising are:
1. Brand Recognition
Not only are Facebook ads appropriate for advertising your practice, but they can also be used to increase your brand’s recognition within the community. When friends "like" pages, they appear in the news feeds of their peers, introducing and promoting your services subtly.
2. Increased Web Traffic
To enhance your site traffic and attract patients through Facebook Ads, you can use images, videos, and engaging testimonials that make scrollers stop in their tracks. Not only is this more likely to result in more engagement on the paid ad itself, but it’s also more likely to drive people to your website, boost overall traffic, and result in more conversions.
3. Enhanced Customer Engagement
Like any other marketing channel, Facebook advertising is ineffective unless you understand your audience and patients. However, this platform provides a ton of information about users that you may mine for important information and modify your messaging to engage with customers and create meaningful relationships.
GDW Can Help With Your Dental Advertising
Dental advertising is essential for increasing your patient base and establishing yourself in the community. At Great Dental Websites, we have a team of skilled advertisers, coaches, and marketers committed to making your advertising investment as fruitful as possible. Contact us today to get started!