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by Kristine Grey on Jan 27, 2023 11:02:50 AM
We love seeing our clients grow their practices. We are deeply invested in your marketing results and want to help you stay ahead of the competition in your area. Here are some critical steps you can take in Q1 of 2023 to improve your marketing results.
#1 Google Local Services Ads
In case you missed our first few communications about Google Local Services Ads (LSAs), we are here to bang that drum again. Why? Acting fast means gaining those top spots above the traditional ads appearing in Google searches.
You are competing with others in your area to gain those coveted top results on Google SERP, so acting fast is essential. Because the verification process takes approximately 3-4 weeks, acting now still means results are about a month or more away. The sooner you start this process, the sooner you can start expecting results!
You can get started here:
You can read more about it here:
Don’t ignore this great option even if you have an existing PPC campaign. This is pay-per-lead, not pay-per-click. They will work best in tandem. If you have never had a PPC campaign, you may find the quality leads from Google LSA a great place to test the water and gain visibility, but in the long run, having both types of ads is the total key to success.
#2 Increased Importance of Video for SEO
According to Cisco, in 2022, there was an increase to 82% of ALL internet traffic in the form of video content. We can look absolutely look forward to more increases in 2023. You can certainly hire a professional video company like our partner, Gravity video, to produce your videos, or you can make your own by following a few simple steps outlined in our blog here.
Expect to See More Video and Photos Reviews
Have you ever shopped for something on Amazon, and your due diligence led you to scroll through reviews for that product? The top-ranked reviews often a) have specific and comprehensive observations and b) have a photo or video illustrating the reasons for their star ratings. They are incredibly helpful, right? A picture can really instill confidence about that new air-fryer or memory foam mattress with a potential buyer. Dentistry will not be immune to these trends!
You can expect to see this trend explode in 2023. As that continues to happen, we will be here to guide you through the process.
#3 E-A-T Your Words
Content is such an essential aspect of dental marketing, and Google is growing wise to whether someone is just tossing words on a page to gain ranking (known as keyword stuffing) or if they are committed to being a trusted resource in their field. Google’s helpful content update last fall made it clear that they are fine-tuning how they weigh the value of your website’s content.
Using E-A-T (expertise, authoritativeness, trustworthiness) philosophy with your content, you can now subjectively evaluate the value of the content on your site. If you have ongoing content or SEO through GDW, rest assured we are already doing this (and have been) on your behalf. It is important to keep this in mind if you create your own blogs or add content to your site. Make information valuable to potential patients, and Google should reward that effort!
You are the expert in your field, and you must come across that way on your website. That doesn’t mean you should send your readers into a dull-eyed daydream by boring them with clinical jargon (please don’t). It means your information needs to be abundant, correct, and helpful. When you work with us, you have professional writers on your side linking to scientific articles or reputable dental or medical journals where appropriate. Your SEO specialist determines topics and resources to support your SEO efforts. Your content and keywords work together to bring targeted traffic to your website.
Your voice is essential in creating a marketing campaign that helps you get valuable patients who need a dentist just like you. You know you are the best, so those same patients should know that, too.
Talk to Us
Do you have a pet project or want to try our marketing services for the first time? Reach out to your marketing coach or our support team. We love to speak with our clients and value your ideas for a successful 2023.