Search Engine Optimization, also known as SEO, can be a useful tool for driving traffic to your business. But how do you know if your SEO is working for your practice?
Because the rules and requirements of SEO are constantly evolving, it can be challenging to keep up with it yourself. There are, however, some ranking factors to keep in mind because even if you are using a marketing company to help you with SEO, you want to know that your money is well spent.
Here are a few things to consider when you’re reviewing your SEO strategies.
Is Your Website Receiving Traffic?
When you’re reviewing website traffic, you should be looking for a high “click-through rate,” or CTR. This means that people who are finding your website are then proceeding to visit it and hopefully spending time viewing the information you provide, which improves your “dwell time” and your rankings.
Improving user experience with valuable, original, and reader-friendly content optimized for SEO with valuable keywords is one way to ensure your website receives traffic. Making your website mobile-friendly is another since, these days, most people are searching for information through their phones.
If you’re working with a marketing company, they should be able to give you reports on the traffic your website is receiving. If you’re monitoring your SEO on your own, you can use Google Analytics to track your CTR.
What Is Your Bounce Rate?
Google Analytics will also provide your “bounce rate” percentage. This is the number of people who leave your website after viewing only one page or staying on your site for less than a minute.
A high bounce rate may be indicating that your website isn’t as informative or engaging as it could be. This metric, combined with other key measurements, can be helpful when analyzing your SEO’s effectiveness.
What Is Your Conversion Rate?
Conversion rate is exciting because it means you’re meeting new patients. Conversions can count calls to your office, potential patients filling out a form, or visitors visiting your online booking portal, and more. If your SEO efforts and website are effective, they can be excellent tools to help you meet new patients and bring them into your practice.
If your conversion rate is increasing, your SEO strategies are likely working. Conversion rate is something you can track through Google Analytics or your practice software and new patient intake information.
Don’t Miss Out on Valuable SEO Opportunities
Keep in mind that if your practice is in a more saturated market like Manhattan, for example, your SEO strategies are going to be different from those of a practice located in North Dakota. If you’re working with a marketing strategist, make sure they’re reviewing reports with you and helping you utilize the best SEO strategies for your particular market.