Services Search Engine Optimization

For years, you’ve heard that you need to have a solid SEO campaign, though you aren’t always sure why, nor do you know how to select from so many companies. If you’re considering learning more about what we do at Great Dental Websites, we’d love the chance to talk to you and discuss how we can help you with your goals. In the meantime, you can read more about how we approach SEO.

What is SEO?

To many people, SEO (Search Engine Optimization) is tainted by stories of snake oil salesmen, shady tactics, and deception. Not only do we know this has harmed the reputation of our service, but we’ve also inherited some of these illegitimate campaigns from our clients.

We know how frustrating it can be and how difficult it can be to figure out if you can trust another company. We also know that we don’t want to leave a sour taste in our clients’ mouths, and we take pride in only using best practices and white-hat tactics for our campaigns.

Our team of trained, professional optimizers and marketers work on each campaign, every month, to ensure that we do not only see growth, but we can also predict and correct future problems or changes. Our goal is to be ahead of the changes in algorithms so we can spend less time playing catch up and more time delivering results to our clients.

SEO Setup

Before we ever touch a campaign, we’ve thoroughly researched your existing internet presence, your location, and your competitors. Each of our quotes is unique to each practice based on what we find in our initial research.

After your new site has launched, we begin the setup phase of your campaign. During setup, we aggregate all of your practice information, existing listings and login information, and review the SEO Questionnaire you filled out during your website build out. From there, we start to claim, edit, and create what we’ve deemed as the most important listings.

We check each carefully, verifying that every listing that we’re working on has a consistent name, addresses, phone number, and website (also referred to as NAP or NAPW). During this time, we will need some participation from your practice, including submitting relevant information, documentation, and helping us with some phone verifications.

To summarize, each setup includes the following:

  • Keyword research and goal review
  • Onsite optimization, including custom meta titles and descriptions
  • Creation and implementation of one central SEO specific Gmail account, Google Analytics, Search Console (formerly Google Webmaster Tools)
  • Setup on our reporting systems, including keyword tracking and easy to use analytics that each client has access to
  • Creation of a central citation sheet, including all relevant business information, links, and login information to all relevant profiles, directory listings, and data aggregators for each practice
  • Claiming or creating and optimizing relevant listings that are necessary for a solid foundation
  • Phone verifications as necessary

Monthly SEO?

Like we mentioned above, we treat each of our campaigns individually. What we do each month depends on where we are with your campaign, what changes have happened recently, and what your main goals are.

In a typical month, we’ll start with our regular review of Analytics, Search Console, rankings, and your marketing email account. We’re looking for problems, irregularities, patterns, trends, and starting to build up our action items for the month.

Once we’ve finished our administrative tasks, we start to work on our action items list. Sometimes, all of our campaigns receive specific tasks such as verifying a setting that helps your website or updating a feature on our sites. But most months, the marketer on your account will be deciding their list based on long-term and short-term goals. They could order content from our copy team to assist in a goal, or they might spend time suppressing a new “rogue” listing that came up in the last month.

At the end of each month, you get a report detailing what we did, and you can review it on your monthly call with your account manager.

Your campaign is custom to you. We take your market, population, current web presence, and goals into consideration to craft an SEO campaign that fits your practice’s needs. You can feel confident that will never charge you for more than what is absolutely necessary to succeed in your specific market.

With our SEO services, you will get a dedicated SEO Strategist that specializes in local search optimization that will work on your website and marketing strategy month over month. You and your Account Manager will meet monthly to go over your marketing results and return on investment, so you are always in the know.

Greg Dietz
Children's Center for Dentistry
I had a wonderful experience working with Jeff and his outstanding team at Great Dental Websites. They take customer service to another level. I can’t say enough about all of the personalized attention I received throughout the process. They were able to give me an amazing website with completely unique content that you just can’t get from the “cookie cutter” website design companies. These guys know what they are doing with SEO as well. It took less than 2 months to get my website to the #1 spot on Google. I could not be happier with the way everything turned out.

Frequently Asked Questions

Can I hire you to just do SEO or work on my current website?
Unfortunately, all our customers need to convert their website to our specialized dental website platform.
This isn’t to lock you in (no contract!), but it makes our job a lot easier and it lowers your costs. For example, one month we were able to decrease the time it takes our websites to load by 2%.  This sounds like a little thing, but Google counts page load time as a factor in SEO performance. Little details like this add up to big differences in your website’s performance.
Of course, if we had to make that change across 200 websites, it would take a long time. Some passwords may no longer work. Rolling out updates like this would be a constant recurring nightmare – and we roll out updates almost every two weeks!
Instead, all our customers use the same software platform. Different content, same software. So when we make a new change to improve SEO performance or add a new feature that our dentists have requested, everyone gets it for free and we only have to make the change once. This is a better way to do things, for everyone!
How can I benefit from ongoing SEO services?
Your initial SEO setup will give you a certain level of success – we design it that way! Our skilled team will use their knowledge combined with the most up-to-date search engine information and algorithms to provide you with the highest level of initial success possible. Proper SEO takes time. As you have probably noticed, the Internet changes constantly. New sites are added and optimized, and new dentists move into your area. They are all vying for the coveted number one search slot for the most popular searches in your area. How will you monitor and keep up with these changes? By opting for ongoing SEO services, we can help reevaluate your market, demographics, and most effective keywords, helping you rise to the top among your competitors. By collecting data for your area, evaluating your options, and making regular adjustments, we can keep you climbing the search engine ladder and on top of the requirements of Google and other search engines so that your SEO never becomes obsolete. When you opt for ongoing SEO services, you have a dedicated team of experts working on your side to ensure that your ideal patient is able to find you in the complex web of Internet searches.
Can I speak with the SEO or Facebook specialist directly?
Your account manager will be your main point of contact and your number one resource for all SEO and ad questions. Rest assured, we will expertly answer your questions and guide you through the process.
Can you give me an “SEO Guarantee”?
No, and to be perfectly frank, any ethical online marketing firm should be telling you the same thing. Google is a third party that no one, including us, has direct control over, and thus a guarantee is impossible. Some companies will make the guarantee another way. They’ll let you off the hook for payment unless they “get you on the first page.” What we often see with this sort of deals is that “the first page” isn’t the same page you were originally led to believe. Some SEO companies will technically win their part of the deal by getting on the first page for non-competitive terms with little visitor traffic, instead of the higher traffic search terms that would actually lead to you getting lots of new patients. We believe in aligning your economic interests with ours. We have a long track record and as many referrals as you’d like to call so you can be sure we’re going do the work the way we describe. And we have no contracts, so if we don’t perform, you can dump us. But beware of companies offering you “guarantees.” Chances are that you’re either being overcharged to account for this or what they are willing to guarantee may not get you many new patients – which is the whole point of your website and SEO, right?

Resources

Do you want to see more or still have questions? To learn more about the products and services we offer, explore our resource library.

Case Study: Does SEO Actually Improve Your Site’s Traffic?

The first step in building an online presence for your dental office is creating a high-quality, modern, and user-friendly website.

Read more
How Optimizing for Sub-Locations Can Improve an SEO Campaign

Here at Great Dental Websites, we provide SEO for practices in all types of markets. When it comes to dentists...

Read more