The Future of AI for Dental Practices: What It Means for Dental SEO

Alexa Burt

 | 
May 31, 2023

The rapid evolution of Artificial Intelligence (AI) has been a hot topic in virtually every industry, and dentistry is no exception. One key area where AI is making a significant impact is in Search Engine Optimization (SEO). As a leader in dental website design and dental SEO, Great Dental Websites is at the forefront of these changes, ensuring our clients are always one step ahead.

Embracing the Future: AI and SEO

AI is changing the way we search online and is reshaping SEO strategies with products like Google Bard and Chat GPT. Google Bard is a conversational generative AI chatbot developed by Google. The incorporation of BARD into Google search will create an entirely new system for ranking local businesses. Unlike traditional map packs and organic listings, Bard considers factors like reviews, online information such as insurance and financial info, and the website's content. 

However, this doesn't mean that local businesses like dental practices should fear the rise of AI. People still rely heavily on reviews, content from actual doctors, and other local cues when choosing a service provider. While AI can provide quick answers, it doesn't replace the trust and confidence that a potential patient would feel after reading a well-written article by a real dentist or seeing positive reviews from other patients. SEO continues to be crucial even as AI evolves. 

How Search Might Change with AI

The future of search is still a bit of a mystery, with search engines constantly testing new methods of presenting and ordering information. But one thing is clear: SEO will continue to be relevant. 

As AI evolves, it could potentially enhance local SEO. AI can help deliver more personalized search results by analyzing user behavior and preferences. For instance, if a user frequently searches for dentists specializing in pediatric dentistry, AI could prioritize dental practices offering this service in their local search results. This personalization can help dental practices stand out and attract more patients specifically interested in their services.

That said, not all changes will necessarily be in favor of local businesses. As AI advances, it's likely that fewer people will visit websites for FAQs and other informational content, choosing instead to rely on AI for quick answers. But this isn't necessarily a bad thing, as those visits may not always lead to conversions. Instead, it just underscores the importance of a robust local SEO strategy that targets potential patients.

How Great Dental Websites Uses AI for SEO

Here at Great Dental Websites, we're constantly exploring new ways to use AI to enhance our SEO strategies.

The future of AI in local search is undoubtedly exciting and filled with potential. As search engines change, we'll continue to adapt and update our SEO practices to align with these changes. At Great Dental Websites, we're committed to staying ahead of the curve, ensuring that our clients' websites continue to rank highly, attract potential patients, and ultimately grow their practices. 

Stay tuned for more as we continue to explore and embrace the world of AI in dental SEO!



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