SEO Field Test: How Pricing Content Is Helping Dentists Show Up in AI Overviews

Lucas Martin

 | 
September 30, 2025

As AI is changing how people search online, it's no surprise that Google's AI Overviews are quickly becoming one of the most prominent features in local SEO. These AI-generated summaries now appear above traditional search results and the map pack for many  search results including dentistry. 

But how do you actually get your practice included in an AI Overview? In this SEO Field Test we dive into this very question and unpack the results that we have found, specifically around pricing. We understand that pricing can be sensitive, and many dentists hesitate to post it. But transparency may be more valuable now than ever before,  making pricing content a key piece of the ever changing SEO/AI puzzle.

Want to see the full analysis, examples, and results?

Click here to view the full report.

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