grEAT DENTAL WEBSITES Proudly Sponsors:

Virtual Primespeak

This three-part interactive online seminar provides participants with the tools to increase dental case acceptance while building trust and long-lasting patient-clinician relationships.

Learn more effective communication

During Virtual Primespeak, you will learn how to not only understand the motives and thought patterns of patients, but also how to create and introduce treatment plans that are more likely to be accepted by your patients. Some of the main topics include:
Building Trust
Ethical Dentistry
Strategic Thinking
Understanding Patients

Why Should You Take the Course?

Great Dental Websites is helping Prime Practice, our Australian partners of several years, to bring Primespeak to a wider American and Canadian audience. Several GDWers, including our CEO and long-term employees, have taken this course and can vouch for its efficacy and impact. 

While taught by Australians, they are very familiar with American and Canadian nuances and travel to North America several times a year and just established a North American headquarters in Canada.

Course Schedule

Week 1

The Fundamentals of Patient Communication

Week 2

Primespeak: The New Patient Exam

Week 3

The New Patient Exam (Continued)

The Fundamentals of Patient Communication

In week 1, we set the foundations for optimal communication between the dental practice and patient. 

Using the New Patient Exam as a framework, we will explore the following topics: 

Ethical Dentistry

Define what optimum dentistry looks like and a winning approach to effectively communicate it to your patients.

You will also explore the two rules of Ethical Dentistry to ensure that the patient truly knows that you’ve got their best interest at heart.

Understanding Patient Behavior

Explore the 5 laws of Patient Behavior that underpin all the tools and strategies of the entire Primespeak approach. You will learn how to answer questions like:

  • what really motivates patients?
  • how can I connect with patients quickly?
  • how do I handle a patient’s strong beliefs?

Building Trust

Clinicians and Patients tend to communicate in different ways.

At Prime Practice, we call these communication zones and when the clinician is not communicating in the same zone as the patient – trust can get diminished.

In this section, we will explore 5 ways to build trust as well as what clinicians do unintentionally to lose trust.

The New Patient Exam

Most clinicians understand that there is often a large gap between what patients think they need and what clinicians know they need.

In this week, we will explore the Primespeak approach to effectively bridging the gap at the New Patient Exam.

Strategic Thinking

In this section, we will explore a more strategic approach that enables clinicians to expose conditions that the patient may be unaware of (or unconcerned about) and to proactively preempt obstacles.

The Pre-Clinical Discussion

The Pre-Clinical Discussion is a vital piece of the communications puzzle. It sets the tone for the whole New Patient Exam.

Using a variety of tools, this section provides techniques that support the clinician and the patient throughout the Pre-Clinical Discussion.

You will get to watch an example of a Primespeak Pre-Clinical Discussion and then practice it with your other colleagues in small breakout rooms with one of our trainers.

The Clinical Exam

In this module, you will discover a new approach to communicating with  your patients throughout the Clinical Exam. This approach is built upon the techniques learnt during the Pre-Clinical Discussion session.

You will get to watch an example of a Primespeak Clinical Exam and then practice it with other colleagues in small breakout rooms.

The New Patient Exam (Continued)

Drawing on all the Primespeak tools learned, we will practice applying them to support patients in making an informed decision about their oral health. This will encourage patients to take ownership of their own oral health – thus seeking your solutions to the problems that they are aware of and concerned with.

The Consultation

When patients own their oral health problems, they will naturally seek solutions.

In this session, you will learn a new communication approach throughout your Consultation using the tools and techniques learnt in the previous week. This will allow you to set the premise for the patient to be open when discussing treatment options.

Presenting Treatment Options

Learn a new and more comfortable approach to presenting treatment options that will remove stress for both you as the clinician and the patient.

By doing so, you will also enable the patient to feel empowered in making an informed decision.

You will watch an example of a Primespeak Consultation and then practice it with your colleagues in small breakout rooms.


To ensure optimal implementation back in the practice, we will take the time to summarize the Primespeak approach and explore any lingering questions that you may have.


By the end of Virtual Primespeak, you will have the tools and techniques to…
Reduce the potential for patients to say, “I’ll think about it“.
Manage the ‘no-pain = no problem‘ obstacle.
Turn “I hate going to the dentist” into a relationship-building 
Eliminate any perception of sales pressure or the potential of being rejected.
Shift a new patient’s previous bad experience and mismanaged expectations into your favor.
Implement the Primespeak approach with both new and existing patients.
Learn to align pre-existing patient beliefs about oral health with your knowledge.

Frequently asked questions

Read through related FAQs to get answers to some of our most common questions. If you can't find the answer to your question, please contact us.

How much does it cost to attend Virtual Primespeak?

As the headline sponsors for Virtual Primespeak, we are able to offer our clients 50% off the normal ticket price. The cost depends on your dental role, and is as follows:

  • Dentists: $750 USD (normally $1500)
  • Team Member: $375 USD (normally $750)

You must have a discount code from GDW in order to receive this special pricing.

How many Continuing Education credits will I receive?

Attendees who successfully complete the course will be eligible for 12 PACE credits.

How do I register?

If you are a current GDW client, please reach out to your marketing coach or our support team for 50% off (for both dentists and office staff) discount codes. 

Once you have your code, please go to the Prime Practice checkout page, found here.

All payments are processed through Prime Practice.

Can I register and watch the recordings on my own time?

Recordings are not available, so please ensure you can attend all 3 virtual sessions at the dates and times you registered for.

How will the sessions be held?

Our courses will be held via Zoom. Main sessions will all be held at the same time, with smaller breakout rooms being utilized for interactive and team-based sessions.

Because we are holding the session on Zoom, participants are asked to:

  • Have a reliable internet connection via a laptop or desktop computer with both webcam and audio access. Those who participate via mobile device or tablet will have limited access to breakout rooms
  • Position your camera properly - If you choose to use a web camera, be sure it is in a stable position and focused at eye level. Doing so helps create a more direct sense of engagement with other participants
  • Consider your appearance - Prime Practice reserves the right to block a participant's camera when it is deemed necessary
  • Limit yourself to 1 person per computer for learning, audio, CE and privacy reasons
Become a More Effective Communicator
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