SEO Is Evolving: How We’re Using AI to Stay Ahead for Our Clients

Written by Alexa Smith | Aug 7, 2025 3:31:08 PM

Is Showing Up on Google Enough Anymore?

The goal of SEO has traditionally been simple: rank high, get traffic, book more appointments. But with the rise of artificial intelligence, the way patients search and the way we optimize for online visibility is changing fast. Our SEO team’s job is to help patients find your practice wherever they are looking for care today, including in AI-generated search results or directly within tools like ChatGPT.

Our team also uses AI behind the scenes to support this shift. It helps us spot patterns, move faster, and refine our strategies with more precision. These tools do not replace SEO strategy or experience. They make our SEO process more efficient and help keep your business visible in more places than ever before.

Showing Up Where Patients Are Searching

SEO is no longer just about appearing on page one of Google for “dentist near me”. Patients are now searching in new ways, including AI-powered tools like ChatGPT and Google’s AI Overviews. These tools often bypass traditional search results and present answers directly to the searcher:

This shift has introduced a new layer to what we do: GEO, or Generative Engine Optimization. While SEO focuses on helping your website rank in traditional search engines, GEO is about helping your practice show up in AI-generated responses. At Great Dental Websites, we now think of our SEO team as both an SEO and a GEO team. We have invested heavily in research and strategy to ensure your practice stays visible, whether patients are using traditional search engines, local map results, or AI-powered tools like ChatGPT and Google’s AI Overviews.

This matters because your patients are relying on these tools to find trusted information and make decisions. If your content does not show up in these places, your practice might be overlooked.
To stay visible, we create and refine content that appears in both search results and AI-generated answers. The suggestions we make are based on real keywords and search queries your patients are actively using. We help your practice show up across:

Google Maps
Organic search listings
Featured snippets
AI Overviews
ChatGPT responses

Local SEO is still the core of our strategy. But the way patients search locally has expanded. It now includes not just Google Maps or organic listings, but also AI-generated responses. We are focused on helping your practice appear in all of these places, so you stay visible wherever patients are looking.

We’re Using AI to Improve SEO Results

Our SEO team also uses AI to enhance our existing work. This includes all the foundational SEO strategies you’d expect, local targeting, content optimization, on-page improvements, and technical audits, combined with new ways to analyze data and uncover opportunities more efficiently. AI helps us move faster and find things that might otherwise get missed, but the core of our strategy still relies on the experience, creativity, and problem-solving our team brings to the table. You still get hands-on work every single month.

Here Are a Few Ways We Use AI Each Month to Support and Strengthen Your SEO:

Competitor Analysis

AI helps us quickly learn what other dental practices in your area are doing online. We look at their content, site structure, and visibility in search results to find opportunities for your business to stand out.

Content Strategy and Optimization

We use AI to generate blog ideas, suggest updates to existing pages, and develop FAQs, all with one goal in mind: helping your website get more visibility. These suggestions are based on real keywords and questions your potential patients are searching for. AI helps us follow content that performs well, identify gaps, and make targeted changes that boost impressions and clicks across Google, Maps, and platforms like ChatGPT.

Spotting Trends and Insights

AI allows us to identify meaningful trends in your data, such as shifts in search behavior, seasonal patterns, or performance drops. These insights help us make timely, informed updates to your SEO strategy.

Technical SEO Support

We use AI-powered tools to help monitor the health of your website. That includes identifying slow-loading pages, broken links, or crawl issues before they affect visibility. This keeps your site running smoothly and ranking well.

Final Thoughts

AI helps us strengthen the SEO foundations we already rely on: giving your strategy an extra layer of insight, speed, and adaptability without losing the human perspective that makes it work.

AI is changing how patients search, and we’re making sure our clients stay visible through it all. At Great Dental Websites, we use AI to support smarter SEO, while keeping strategy grounded in real experience. Your patients are searching in new ways, and we’re here to help you show up wherever they look, even if that means keeping up with AI, algorithms, and whatever Google implements next week.

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