A Coastal, Cohesive Design
Dr. Martin's site is visually cohesive from top to bottom. The banner image of the lighthouse and beach scene flows throughout the home page in photos of people outdoors, nature scenes, and the dark blue color pallet. There is a reassuring tone throughout the written content to give prospective patients confidence that this practice can help them achieve their "smile goals." A site visitor is encouraged to get to know Dr. Martin's practice more intimately with the captioned photos that direct you to learn more about the staff and take a virtual office tour.