A Coastal, Cohesive Design
Dr. Martin’s site is visually cohesive from top to bottom. The featured image of the lighthouse and beach scene flows through the remainder of the home page in the form of images of people outdoors and nature imagery underneath prompts and service icons.
A reassuring tone is carried throughout the content about their practice to convince prospective patients that this practice can help them achieve their “smile goals”. A site visitor is encouraged to get to know Dr. Martin's practice even more intimately through the captioned photos that direct you to learn more about the staff and take a virtual tour of the office.