A Caring Specialist
This specialist site has a bright and light feel. Dr. Niki does a great job of using stock images to communicate the navigation of the site. She also uses icons that appear when an image is hovered over it to help further visually stimulate and encourage prospective patients to explore more of the site.
Additionally, this practice's use of a carousel of testimonials allows patients to learn more if they want but not forcing them to scroll through content they may not be interested in. These design aspects make site navigation effortless and straightforward for all visitors.