“With the growing number of local media outlets, consumers are turning to different combinations of local media depending on the business category they are evaluating. Based on stats from a few of our recent studies, we are finding that while some overarching themes exist across all categories, consumers use a wide variety of media outlets to seek, discover and consider dentists.” (Read more).“
- $495 is the average purchase amount for dentists.
- 51% of consumers searched for dentists via search engines.
- 42% of consumers searched for dentists via print yellow pages.
- 18% of consumers relied on their friends and family for dentist referrals.
- 13% of consumers considered dentists via ratings and reviews sites.
Below we have provided insights on what to take away from each of these marketing stats:
- $495 is the average purchase amount for dentists
- This first stat is unclear.
- If it is referring to what dentists spend monthly for each media channel, it does not imply if this a good or bad thing.
- It can, however, tell you where your marketing spend compares to other dental practices out there.
- 51% of consumers searched for dentists via search engines
- This includes people searching on their desktops, tablets, and smartphones!
- It is critical to have a website for your dental practice that can appear for these people using search engines to find local dentists.
- It is also very important to make sure your website is mobile-friendly for the 58% of population** that have a smartphone and use it as a replacement or on the go – when they don’t have time to use their desktop computer.
**58% of American adults have a smartphone
- 42% of consumers searched for dentists via print yellow pages
- Don’t leave traditional media (phone books, newspaper, radio, or mailers) completely out of your marketing tool kit.
- If you aren’t sure how many of your patients are finding you through these channels, test performance by using a local call tracking number specific to each channel.
- Call Tracking is cheap and a fast way for you to learn if where patients are finding you and what media channels to market on. It also provides you with recordings of each call – which can help you improve front-desk experiences.
- 18% of consumers relied on their friends and family for dentist referrals
- Tagging your patients in your social media posts following a visit is a great way to spread your name to family and friends. Even if they aren’t looking for a dentist that moment, family and friends will be able to see the post of your patient visiting your office so you are top of mind when they do decide to reach out for a referral (without even having to search the internet!).
- Another website that people are using to find neighborhood referrals is through nextdoor.com. If you haven’t been on it, check it out! It is another free way to spread your name.
- 13% of consumers considered dentists via ratings and reviews sites
- Even Google thinks it’s important to show ratings and reviews on your website.
- Therefore, make sure your website displays and links to these reviews for new patients to be able to look at when determining if your practice is the best fit for them.
- If you need help building reviews, send patients a follow-up email with a link to one of your review sites after an appointment – thanking them and asking them if they can rate their experience (especially if they tell you they had amazing experience before even leaving the office!). By emailing the link to your review site, it makes it easy for patients to add reviews without having to spend time finding it themselves – creating another great experience for them.
If you have any questions about these dental marketing stats or feedback from your own experience, let us know in the comments below!