Services The Software Platform

We set out over 12 years ago with the goal to build a website software platform, a content management system (CMS), specifcally for dental practices.  The theory was that almost all dental practices, while needing unique content and design, needed similar features:

  • Smile Galleries
  • Meet the Staff
  • Services & Procedures
  • etc, etc, etc

We believed that in the long term, it would be drastically cheaper for dentists to effectively pool their money together through a company to build the ultimate software for promoting a dental practice online.  This wasn’t, by any means, the easiest or cheapest route for us to take.

We rejected WordPress as a solution, along with every other commonly used content management system (CMS). We looked at both commercial and open source options. But none of them were good enough. We had lofty goals, things others said were impossible or uneconomical:

  • We wanted every client to be able to easily update their own dental website and add content – even if they had never edited a website before.
  • We wanted to be able to retroactively update all clients’ websites with new features and other improvements at the same time, at no extra cost, and with no additional labor.

We have succeeded on both goals, and our retroactive updates enable clients to maintain a website that is state of the art – even a decade after it first launches. Watch Jeff talk more about our platform:

For many clients, a website from GDW isn’t their first website – but the last one they ever need.

Easily Add Content or Make Changes to Your Dental Website

Anyone in your office will have the ability to log in and make changes or improvements to your dental website once launched on your platform – even if they have never made a website before.  We can set them up as authorized users, or you can even do it yourself!

Our platform is easy to use; it’s as simple as filling out forms. On top of that, our unlimited and friendly support makes sure you and your staff always have someone to fall back on if you ever get stuck.

If you can share a post on Facebook, you can update a Great Dental Website.

Continuous SEO Improvements

Google is constantly changing the rules, issuing new best practices, and even changing their minds on what you need to do as a website owner to ensure you rank as high as possible in search results.

Our “multi-tenant” software platform allows us quickly adapt all our clients’ websites – past, present, and future – to the new rules shortly after they are announced. Imagine if every time you took your car in for an oil change, it got new features! More horsepower, better mileage, integration with newer phones, a backup camera…. This is what we do for our clients’ dental websites.

Cool New Features Added Monthly

Our clients never had to pay for responsive mobile design or a new photo gallery – we simply added it to the platform. Everyone gets all new features, for free, each month as we add them. If you have an idea for a helpful new feature we should build, contact us and tell us all about it!

Unlimited Free Training & Support

Stuck? Call us!

We’ll share our screen and guide you through whatever is tripping you up. Plus, we can provide free expert advice and feedback to help your online marketing become a smashing success.

Third-Party Integration

We connect with all major patient communication services (Lighthouse360, SolutionReach, Yapi, etc.), online booking tools, automated review services, new patient forms, and online payment gateways. If you find something we don’t connect to, we’ll probably build it into our platform – for free. After all, other clients probably want it, too!

Frequently Asked Questions

Can I update my website myself? Even If I don’t know HTML?
Yes! Our software is easy for anyone to update, even if you’ve never created or updated a website before. In fact, most of our customers have never touched a website before working with us. Every one of our customers receives:
  • Our “Crash Course Training” – We’ll share our screen with you and show you how to make changes to the site and add content.
  • Free unlimited training – Stuck? Call us and we’ll share our screen and walk you through the problem until you feel confident.
  • Free unlimited support – Completely stuck?! Contact us and we’ll take care of it for you!
Additionally, our customers commonly make suggestions for new features. Most of the time we add the feature to our platform, which means you get it, too. For free!
Do you have any sort of contract?
No. We believe in aligning the economic interests of our customers with our own. This means we have to do a good job and provide excellent value to keep you happy and keep your business. You are free to leave our services any time, and we’ll even assist you with the transition to make it as painless as possible.