Services PPC and Display Ads

Organic SEO is the cheapest way to get noticed, but it can take a while for it to achieve the maximum benefits. Pay-Per-Click ads allow you to hit the front page of search engines, like Google, right away. We’ll carefully target your campaign to show up in front of patients who are searching for your services now.

What Is PPC?

Pay-per-click (PPC) marketing through Google Ads or Bing allows your dental practice to reach potential new patients who are actively looking for a new dentist.

Unlike SEO, which can often take some time to ramp up, PPC is instantaneous. Best of all, all calls and emails are tracked and recorded – so you know exactly how many new patients the campaign is producing!

How Does PPC Work?

Pay-per-click (PPC) is a targeted online marketing service that displays ads at the top of search results when a new patient is searching for a specific keyword like “Dentist near me” or “Invisalign Denver.” You only pay for the advertisement when someone interacts with your ads, either through clicking through to your site or calling from the ad. This makes it easy for your practice to control costs.

Best of all, we can help you target specific demographics, neighborhoods, and even the time of day to get the most from your marketing dollars.

The services we offer when managing your pay-per-click marketing campaign include:

  • Initial PPC consultation
  • Keyword research
  • Set-up of a customized PPC campaign on Google Adwords
  • Targeting people based on location, time of the day or week, and by type of device
  • Call tracking
  • Online contact form/appointment requests tracking
  • Monthly performance reporting
  • Training services

How Does PPC Benefit My Practice?

PPC’s goal is to increase new patient traffic and revenue by putting you front and center on popular search results.

  • Target high ROI services or run new patient specials
  • Buy your way higher on a search result page
  • Claim more online real estate
  • Compete with competitors offers and deals
  • Promote new services and procedures you offer

What Are Display Ads?

We can create video, image, and text ads that appear above, to the side, or below articles dental services being searched. Unlike some marketing avenues where you can’t tell who exactly will see your practice’s ads, PPC ads can target specific searches more relevant to your target demographic, bringing you more quality results and making better use of your budget.

Our marketing efforts can target specific niche markets based on the searches individuals make. For example, your ads can appear next to YouTube videos, blogs, articles, and informational pieces relevant to your services. If someone looks for an informational video on YouTube about cosmetic dentistry, your ad for full smile makeovers may complement that search and lead to a new patient interested in improving their smile.

Re-Marketing Campaigns

Google collects data on what people search for on their devices. Google can use that data to remarket to them – if we know a potential patient is interested in porcelain veneers, we can target them with ads and special offers for your cosmetic services. This targeted marketing can increase the effectiveness and decrease the costs of your online marketing.

Trying to run a successful pay-per-click campaign on your own can require a big investment of time and money to get the results you want. We utilize our experience and sophisticated software to help increase your odds for success.

When it comes to paid advertising, costs can get out of control quickly if no one has their hand on the wheel. Having experts on your side can help your ad campaign stay on budget and get results more quickly than on your own.

Dr. Chris Meunier
Reliant Family Dental
I have been working with Great Dental Websites for a few years now. In the past year, they have redone my website and helped to optimize it. They have also been helping me with PPC in the past few months. I have been very pleased with the quality of work they do. They are also very efficient and easy to deal with. Chaz has been my main point of contact the last year or so and he is very knowledgeable and a pleasure to work with. I would recommend Great Dental Websites to any dentist that is looking for help with their website or help in any online advertising.

Frequently Asked Questions

How are Facebook ads different from PPC or Google Adwords?
Facebook ads are different from traditional PPC campaigns mainly in the targeting options and the way the ads look. Our team will customize your unique ads to fit your target area and audience, as well as the services you would like to focus on. Facebook advertisements are only displayed to Facebook users, but the extensive targeting interface allows us to create hyper-targeted audiences in your area. This process results in a very low cost per click to the website and a huge boost in traffic.
How will my ads be targeted to reach potential patients?
Facebook advertising offers extensive targeting options including spending behaviors, interests, age, and location targeting. For your ads, our team will research your unique market area, and we will tweak the ads as needed to ensure that you’re reaching potential patients in your area who are actually interested in the services that you’re offering.

Resources

Do you want to see more or still have questions? To learn more about the products and services we offer, explore our resource library.

What Is PPC?

Navigating the world of digital marketing can be challenging for a small business – there’s a lot to it, and...

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Video: Why Pay Per Click?

Curious about pay-per-click for your dental practice, but aren’t exactly sure how it works? In this introductory overview video, our...

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