We're always looking for ways to help dental practices create better online experiences, improve efficiency, and strengthen their digital presence. That's why we're excited to introduce several new AI-powered features designed to make managing your website easier while helping you better serve both patients and search engines.
Patients often visit your website with questions. They may want to learn about services, find office contact information, or understand what to expect during treatment.
Our new AI Chat Widget, available through your site settings, provides an intelligent chatbot that can help answer common patient questions directly on your website.
Benefits include:
The AI Chat Widget serves as a helpful virtual assistant, guiding visitors to the information they need while supporting your practice's communication efforts.
Best of all, this feature is completely optional. The AI Chat Widget is enabled through a site setting, allowing practices to choose whether they want to offer the feature on their website. If you prefer not to use the chatbot, no action is required. Should you have existing widgets on your site, placement of the AI Chat Widget is fully customizable via site settings to fit your current layout.
For practices with online booking enabled, our AI Chat Widget now allows us to track booking activity directly within our SEO tools, something that is not possible with third-party chat widgets, giving you the most accurate and up-to-date reporting on your website's conversions.
To help set appropriate expectations for visitors, the widget also includes the following disclaimer: "AI-powered assistant. Not a substitute for professional advice."
This ensures patients understand that while the chatbot can assist with general questions about your practice, services, appointments, and contact information, it should not be relied upon for professional dental or medical guidance.
The AI Chat Widget is currently included as part of your GDW subscription, allowing practices to begin benefiting from AI-powered patient engagement at no additional cost. As the feature evolves, additional options or service levels may become available in the future.
Creating clear, engaging, and professional website content takes time. To help practices build stronger pages more efficiently, we've introduced AI-assisted content enhancements for both Staff Bios and Technology Listings.
Whether you're introducing providers on your About page or explaining the benefits of advanced dental technology, the AI assistant can help refine your content by providing suggestions focused on:
What makes these suggestions especially valuable is that they're guided by the GDW Style Guide, developed by our experienced copywriting team. The AI uses these recommendations to help create content that aligns with best practices for patient communication, search engine optimization (SEO), and professional writing for the web.
Rather than starting from scratch, practices can use AI-assisted suggestions as a head start when writing or updating content. The result is polished, patient-friendly copy that better communicates your expertise, highlights your technology investments, and helps maintain consistency throughout your website.
Accessibility and SEO are both important components of a successful website.
We've now added AI assistance for generating alternative text (alt text) anywhere images are used throughout the platform.
Alt text serves two important purposes:
Screen readers use alt text to describe images to visitors who are visually impaired, helping make your website more accessible and compliant with accessibility best practices.
Search engines use alt text to better understand image content, which can contribute to improved indexing and overall SEO performance.
Instead of manually writing descriptions for every image, you can now use AI Assist to generate relevant alt text quickly and efficiently, saving time while supporting both accessibility and search visibility.
These new AI-powered tools are designed to help practices create stronger content, improve website accessibility, enhance patient communication, and save valuable time.
Whether you're refining provider bios, improving technology pages, generating image descriptions, or providing patients with instant answers through the AI Chat Widget, these enhancements give your team practical tools to elevate your online presence.
We look forward to seeing how practices use these new AI-powered tools to strengthen their websites and better serve their patients. If you have any questions about these features or would like guidance on getting started, please contact your Marketing Coach. If you do not currently have a Marketing Coach, our Support Team is available to assist you.