Focus on the Project
Dr. Zhang’s practice has two main areas of focus – family and cosmetic dentistry. His choice for home page imagery suggests that a beautiful smile is yours at any age. Brisbane is a competitive area, but Dr. Zhang’s website stands out with an ultra-modern dark background and chartreuse highlights for his logo, icons, and buttons.
He also wanted to increase conversions for cosmetic cases, so his home page smile gallery helps people visualize the possibilities.