The Value of Preserving Your Online Presence
There is no denying that the first half of 2020 was uncertain. One of the best ways to stand out against competitors during this pivotal time is to invest in a strong digital marketing campaign.
As more and more dental practices reopen after the COVID-19 pandemic, we have seen substantial increases in Google Search and Maps views across the board.
Results in SEO and PPC do not happen overnight, so it is essential to maintain these campaigns for extended periods in order to fully benefit.
Our SEO team researches current search trends and leverages our findings to boost your website’s performance.
For example, search volumes for “cosmetic dentistry” in the United States have nearly doubled since this time last year.
Using this data to influence our optimization efforts will bring more relevant traffic to your website.
When potential patients arrive at your website and find the services they are looking for, it results in more scheduled appointments at your practice.
PPC – Pay for What You Want
One major benefit of managing a PPC campaign is that you can drive traffic and clicks without having to spend more money than you want to. For practices concerned with finances right now, PPC campaigns are a good way to target specific keywords, while only paying for what you need.
With a limited budget, you can focus PPC campaigns on more specific keywords, such as “dentists in Denver CO.” That way, you’re not wasting money on a high volume keyword like “dentist office.”
Budgets for PPC can be raised and lowered at any time depending on your current financial situation. You only pay when you get clicks, so underspending is much more common than overspending.
Not Sure What You Should Do?
Schedule time to chat with your marketing coach to weigh your options. If you don’t have a marketing coach, you can contact our support team to talk about what will work best for your practice.