Facebook advertising is a form of pay-per-view advertising on the Facebook platform itself. With over 217 million active monthly users in the US and Canada alone, it is a great way to get in front of potential patients in your area.
Facebook ads differ from PPC in their targeting methods, which can be far more specific on Facebook, and in that they are displayed on Facebook directly and exclusively. Facebook also offers an excellent retargeting ad program. In terms of targeting, Facebook offers a vast array of options for locations in which the ad will be shown and for users with specific interests and behaviors.
Because Facebook offers very specific targeting options for everything from spending behaviors to age, we are able to test targeting in your area and hone in on which audiences are resulting in the highest click-through rates and conversions for your business.
One of the best features of advertising through Facebook is the option to use retargeting ads. Have you ever been browsing online and suddenly started to see ads on Facebook for the items you were browsing? This is because of retargeting ads. This feature allows us to create separate ads that can be displayed to users who visited your website but did not convert, which is a great way to gain additional conversions!
Let our team of experts help you get the most out of your Facebook ad budget. Here’s how we can help:
Give us a call or send an email today for more information on our Facebook services!
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