PPC Advertising

What Is PPC?

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Navigating the world of digital marketing can be challenging for a small business – there’s a lot to it, and it’s changing at a dizzying rate. With so many ways to market your practice online, it can seem overwhelming. The many options include PPC, which stands for pay-per-click. What is PPC, and is it right […]

Ask Jeff: Marketing – Getting the Biggest Bang for My Buck

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Q: What marketing techniques can I use to get the biggest bang for my buck? A: Your first steps are – in this order: Get a website up. Customize your website to your practice. This means that your site should include: Before and after cases Video testimonials from pleased patients Videos featuring you, the dentist, […]

Google Analytics and Google Adwords Certified!

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Our marketing team is proud and excited to announce that we are officially certified in Google Analytics and Google Adwords! What does this mean for SEO efforts? According to Google, a Google Analytics Individual Qualification (IQ) is representative of a “demonstration of proficiency in Google Analytics”. Although each our SEOs were already proficient in GA, […]

Ask Jeff: Should I use Google Adwords or Google Adwords Express?

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We don’t recommend Google Adwords Express to our clients because… well… it kind of sucks (but regular Google Adwords is still an excellent choice!). We’re going to turn this question over to our PPC Specialist, Peter Tseng! Peter says…. ——— Here are three good reasons why Google Adwords Express may be the wrong choice for […]

The Basics of PPC

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Whether you have done PPC yourself and want to learn more, or you aren’t sure what you can do to work with your PPC specialist, this is a perfect chance for you to understand more about PPC marketing and to learn how you can help and improve your campaigns. What is PPC? PPC (or pay-per-click) […]

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