Google Local

Using Google Posts To Get More Traffic to Your Practice

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When a practice begins a marketing campaign involving SEO or PPC, oftentimes, one of the first goals they mention is ranking well on the Google search results page. It’s no secret that a businesses ranking well on a search engine results page can have significant impacts on conversions, and traffic to their website, but what […]

Buzzwords in Online Reviews

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Trying to encourage users to use more keywords in their Google and Yelp reviews might seem like a tricky practice that toes the line between organically generating reviews and “unethically” asking for them. In reality, there’s plenty of ways you can garner reviews and get those users to use critical keywords. What is it so […]

Google’s Review Policy Changes

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As of April 12th, 2018 Google changed their review guidelines to state that review-gating is no longer allowed. These guidelines now read: “Don’t discourage or prohibit negative reviews or selectively solicit reviews from customers.” Many of our clients use 3rd party review platforms to help them generate reviews from their patients. A large percentage of […]

Google Removes Real Name Requirement from Reviews

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Google+ has lifted the restriction on using your real name for the social media platform. While this may be a great way to attract attention to the platform, which has repeatedly fallen short in the social media world, the opportunity for fraudulent behavior is now easier than ever. Gone is the transparency that potential clients […]

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