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Copywriting

Making Your Practice Stand Out from the Crowd

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Dental Team | Great Dental Websites

One of the challenges in dental marketing is identifying what makes one practice different from another. A patient can go to just about any dentist in town for a filling, crown, or root canal, so why should they choose yours? The truth is that every practice has something special to offer. The key is identifying […]


Is Clinical Language Confusing Your Patients?

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Dental Patient | Great Dental Websites

Between your years of study to become a dentist and your years of practice, you are well-versed in the language of dentistry and medicine. Because of this fluency, however, it’s difficult sometimes to recognize which words might cause confusion or misunderstanding for your patients. This isn’t a failing on your part; it’s simply a fact […]


Does Your Dental Website Build Trust?

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Orland Oaks Redesign | GDW

When a family shops for dental care, they are making an important decision. But unlike many other important financial decisions, these shoppers aren’t buying something tangible. You can’t exactly take a root canal for a test drive after all. This is one of the biggest challenges when it comes to marketing for dentists and other […]


How MozCon 2017 Helped Improved Dental Content

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MozCon 2017

This summer, a few members of the GDW team attended MozCon, a large digital marketing conference in Seattle, Washington. The team left with a handful of actionable tactics that we are excited to implement on our clients’ websites and marketing campaigns. Although most of the information we gathered at MozCon this year was directed at […]


Plagiarism on Dental Websites: What It Is and Why It Matters

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Plagiarism on Dental Websites

As a dental student, you probably got warnings before each of your classes that plagiarism in your written papers would not be tolerated. You certainly wouldn’t think of “borrowing” a researcher’s words and attempting to pass them off as your own in a thesis paper. It shouldn’t be any different on your website. A common […]


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