It’s no secret that most practices slow down between Thanksgiving and New Year’s Day. Your patients have a lot on their minds, and often their dental health falls to the bottom of their list of priorities.
That doesn’t mean that you have to sit back and accept the slump, however! With these specific steps, you can keep your practice busy – even through the holidays!
- Make personal connections. Take to your Facebook and Twitter pages and reach out to your patients personally. Post holiday-related content and respond to those who comment and share. This can help keep your practice on your patients’ minds – and may remind them that they are due for a cleaning!
- Remind patients of upcoming events.
Who wants to go to a holiday party with a yellow smile or bad breath? A quick teeth-whitening treatment or a last minute cleaning can help your patients sparkle at every holiday event this year. Spread the word on social media!
- Notify patients with insurance that their benefits might be about to expire.
Patients with flexible spending accounts as a part of their insurance plan have to either “use it or lose it.” Ending the year with funds in the account could mean that those funds are gone forever. If a patient has been putting off treatment like orthodontics, now might be the best time to get started to make good use of those funds.
- Plan a special to thank your patients. Offer up a special gift from your office to your patients. This could be a small gesture like a personal note to thank them or you could offer a special deal on a service like teeth whitening (or you could do both!). Everyone likes to be acknowledged, so make sure your thanks feel genuine.
- Plan content. Do you have a plan for your content as you move into the new year? Personalized blogs and commentary about what’s happening in your office is a great way to connect with your patients and help them remain involved. Take some time to sit down and create a schedule for your content in the upcoming months (and don’t hesitate to talk to us if you need some help with this!).
Personal connections make a huge difference when connecting with today’s patients. People are more interactive than ever, and you can leverage your social media connections to maintain great relationships with the people who call your office their dental home.
To learn more about ways to keep your schedule full, talk to us about our account management service.
And happy holidays from all of us here at Great Dental Websites!