Custom Content Reflects Your Practice Philosophy


What makes you rise above your competitors? Custom content reflects the skills, services, and patient care you offer.

We employ educated, professional writers to create content that helps you stand out!

The key to a compelling dental website is creating original copy (that you can’t find on any other dental website) that not only impresses potential patients, but impresses Google’s algorithm as well.

Great Dental Websites provides copywriting services so each dental website’s content is unique, accurately reflects your dental practice, and has the ability to call patients to action.

Website copy does not have to be an exercise in boredom. Our writers have experience appealing to patients’ interests, helping to build trust, and avoiding scary or technical descriptions of dental procedures that send patients running in the other direction.

How We Craft Your Copy

Copywriting begins with you filling out a questionnaire about your practice and your philosophy. This information helps our copywriters know what they should be focusing on while creating your copy and serves as a jumping-off point.

We then schedule a call to review the questionnaire together and ask additional questions regarding what makes your practice unique.

Our Professional Copywriter will:

  • Write a sample of copy for you to review and provide your feedback on what you liked.
  • Send you requests for any additional information needed about your practice including the details that make your practice stand out from its competitors.
  • Add team biographies.
  • Include relevant pictures of interest.
  • Create an office photo gallery.
  • Write the remainder of your copy.
  • Send to you for review and approval.

Content Revision and Completion

When reviewing your content, we ask that you please take note of any of the following:

Factual errors – We want to represent you, so please point out these types of errors.

Personal preferences – Do you want to move some phrases around? We are here to help!

Language – We want to use a level of language appropriate for the people who will be reading your website. What is your demographic? What level of education do most of your patients have?

Tone and feeling – This is the super-subjective aspect of your copywriting. We want to match the practice culture and philosophy that represents your dental practice.

We will make your requested changes to your site after our follow-up consultation.

Once your copywriting is complete, you still have complete control over your content! A training session, after your site goes live, will prepare you to keep your content fresh and up to date.

On-Going Content Services

If your practice experiences growth, we offer additional copywriting services on an as-needed basis. Adding service pages, blog posts, and frequently asked questions can increase your search rankings and offer patients additional details they are looking for. Fees for this service are reasonable and dependent upon your specific needs. If you don’t love writing website copy, you never have to!

Tired of Boring or Duplicate Copy?

Contact Great Dental Websites to learn more about how custom content can lead new patients through your door. We look forward to customizing your web content in a way that truly represents the services and patient care you provide.

Give us a call (720) 399-7071 Send us an email

“We are very excited with our new website that the team at Great Dental helped us create. They did an awesome job putting our ideas together. We have received many compliments on the new setup from our patients & how easy it is to post reviews, as well as the site being very user-friendly. We […]

Dr. Tony Bartels | Bartels Family Dentistry

“I just wanted to thank you and the rest of your staff for the great service you provide. Over the past year, we have seen a significant increase (about 50%) in the number of new patients we are seeing. We can surely attribute this to the services we are receiving from Great Dental Websites; between […]

Drs. Brooke & Dave Fleischmann | Fleischmann Family Dentistry