We employ educated, professional writers to create content that helps you stand out!
The key to a compelling dental website is creating original copy (that you can’t find on any other dental website) that not only impresses potential patients, but impresses Google’s algorithm as well.
Great Dental Websites provides copywriting services so each dental website’s content is unique, accurately reflects your dental practice, and has the ability to call patients to action.
Website copy does not have to be an exercise in boredom. Our writers have experience appealing to patients’ interests, helping to build trust, and avoiding scary or technical descriptions of dental procedures that send patients running in the other direction.
Copywriting begins with you filling out a questionnaire about your practice and your philosophy. This information helps our copywriters know what they should be focusing on while creating your copy and serves as a jumping-off point.
We then schedule a call to review the questionnaire together and ask additional questions regarding what makes your practice unique.
Our Professional Copywriter will:
When reviewing your content, we ask that you please take note of any of the following:
Factual errors – We want to represent you, so please point out these types of errors.
Personal preferences – Do you want to move some phrases around? We are here to help!
Language – We want to use a level of language appropriate for the people who will be reading your website. What is your demographic? What level of education do most of your patients have?
Tone and feeling – This is the super-subjective aspect of your copywriting. We want to match the practice culture and philosophy that represents your dental practice.
We will make your requested changes to your site after our follow-up consultation.
Once your copywriting is complete, you still have complete control over your content! A training session, after your site goes live, will prepare you to keep your content fresh and up to date.
If your practice experiences growth, we offer additional copywriting services on an as-needed basis. Adding service pages, blog posts, and frequently asked questions can increase your search rankings and offer patients additional details they are looking for. Fees for this service are reasonable and dependent upon your specific needs. If you don’t love writing website copy, you never have to!
Contact Great Dental Websites to learn more about how custom content can lead new patients through your door. We look forward to customizing your web content in a way that truly represents the services and patient care you provide.
“We selected GDW after months of searching for a dental website designer. We extensively interviewed two other companies and decided to go with GDW. We have been very happy with them. They have been easy to work with and responsive to our needs. We are pleased with the final result. And it is working! We […]
“The experience I had with Great Dental Websites was fantastic!! I would give Jeff Gladnick and his team my absolute highest recommendation to anyone who is looking for a website design company. The task of setting up a website for my new office seemed overwhelming at first, but the team at Great Dental Websites made […]