News & Announcements (Our Blog)
- December 9, 2011
- How Dentists can promote their Dental Website using Youtube videos
More and more dentists are beginning to post video testimonials of their patients extolling their virtues online. We believe that the best place to post these videos is on Youtube, and no where else. Here's why:
- Youtube delivers videos fast, so visitors to your dental website won't have to wait
- It's free
- Youtube is the largest video website, so you may get traffic from people browsing/searching
- Youtube videos appear in Google search results
Read that last point again. This is the real strength. When patients are searching for a dentist on Google, if you have correctly labeled your youtube videos with the correct keywords, you will see results like this:
See the video at the bottom here? Sort of stands out out doesn't it? Here is another example query of a patient searching for "dentures" in Fort Collins, CO.
How to write youtube video titles & Descriptions for your dental videosThe key here are the keywords associated with your youtube video. You need to have the following keywords sprinkled in both your title and description:- Location information (ie Wilmington, DE). Ideally use both forms of this (Wilmington, DE and Wilmington Delaware).
- The name of the dental procedure the testimonial is related to, if applicable. Again use several forms, like "Orthodontics" "Orthodontist" "braces".
But don't spam and overdue it by just repeating the keywords over and over and over. Google will figure it out, and it doesn't impress human beings who see it.
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