Patients who are seeking a new dentist will more than likely turn to internet search engines such as Google, Bing or Yahoo to find a dental practice near them. This is why Search Engine Optimization (SEO) is critical to the success of your website.
Search Engine Optimization (SEO) is what enables your dental website to appear within search results when patients are searching for a dental service you provide. However, we find that many dental websites are either not following SEO best practices or even using SEO and therefore are never even making it to the first page of search results for patients to ever see them!
No matter how amazing your dental practice is or the number of great patient reviews you have received, Google will not be able to rank your website or match you to patients looking for your services if your website is not using SEO.
It will take some time for your dental website to get picked up and properly ranked organically by search engines. Sometimes it takes as little as a week or two, and other times it can take months of tuning a dental website to get it to the top of a search query for your area. All geographical areas are a little different and may require different strategies.
If money is tight, you can always wait and see – your dental website can always be optimized later. However, time lost is money lost, and the sooner you start an SEO campaign for your dental website, the sooner you will get more website visitors, and ultimately more patients. In the mean time, there is always Pay-Per-Click marketing to get the traffic going immediately!
SEO can generate more new patient leads by helping you appear higher in search results for the services you provide.
SEO services are tailored to your location and needs – so you can grow your practice without breaking the bank.