In 1999, my father, Dr. Mark Gladnick DDS, asked me whether he needed to put his practice on “The Internet.” Without turning back, we launched his first dental website a month or two later, and it worked well for a long time.
But by late 2005, my dad’s dental website was looking outdated. Since I had moved on with my career (working as a Sr. Software Engineer for various Internet companies in the San Francisco Bay Area), my dad began reaching out to some of the established dental website companies for bids on what it would cost to update his website design.
When my dad called me to see if these bids were reasonable, I was immediately upset at the pricing he was being quoted. It seemed outrageous to receive quotes of $25-35K for my dad to be able to build a new dental website (and this was just the setup costs).
This is when I decided to rebuild his dental website for free and while it was the least I could do, what I thought would be a nice favor for my Dad was about to become a bigger project.
Almost immediately after starting development on my father’s new dental website, two of my uncles (also dentists) got wind of this and asked if I could make them dental websites too.
Applying some of the techniques I learned in Silicon Valley working on large-scale web applications, I came up with an idea: write one piece of software that would work for all three dental websites. After all, this would save me the time of creating three different websites from scratch, and they all had similar needs.Then, we could customize each dental website, but under the surface everything would run on the same code.
At this point, friends of my uncles’ who were dentists began approaching me, asking me if I could help them too. It seemed like I had a budding business on my hands.
A handful of dentists wasn’t enough to make me quit my day job, but it certainly made me think about it. Over the next couple of years, our customers referred friends who referred their friends, and we grew organically and steadily from online traffic or referrals from other websites and online dental communities who discovered us.
Eventually, we hit critical mass, and I quit my six-figure salary as a Silicon Valley Software Engineer, left the Bay Area altogether, and moved the company to Denver.
In the past year, we’ve tripled our staff and doubled our revenue and we continue to experience rapid growth. We’ve worked with almost 200 Dentist to help them market themselves online. We moved into the Galvanize tech incubator in early 2013. In 2014, we established an office in downtown Denver. We’re looking forward to future and helping all of our customers continue to grow and expand their practices.
Please feel free to give me a call any time – I think you’ll find that just like our very first customer, you’ll be treated like family.
-Jeff Gladnick, Founder