Our Story - How and Why Great Dental Websites came to Exist

In 1999, my father, Dr. Mark Gladnick DDS, asked me whether or not he needed to make a "website" for his dental practice.  We launched his first dental website a month or two later, and it worked well for a long time.  But by late 2005 is was looking a little dated and behind the times.  I had moved on with my career, working as a Sr. Software Engineer for various internet companies in the San Francisco Bay Area, so my dad considered some of the established dental website companies and got some bids.

The Inspiration...
He called me to see if these bids were reasonable.  They were not, he was being taken to the cleaners.  Aghast at this flagrant ripoff, I told my dad I would rebuild his dental website for free rather then force him to pay 15-25k for a dental website.  After all, he did send me to college and feed and cloth me for 2 decades.  It was the least I could do.  My nice deed was about to become a bigger project.

A Favor Becomes a Company...
Almost immediately after starting development on my father's new website, two of my Uncles, also Dentists, got wind of this and asked if I could make them a dental website too.  Applying some of the techniques I learned in Silicon Valley working on large scale web applications, I came up with an idea: Write one piece of software that would work for all 3 dental websites.  After all, this would save me the time of creating 3 different websites from scratch, and they had similar needs.  We could customize each website, but under the surface - everything would run on the same code.  At this point, friends of my uncle's who were dentists began approaching me asking me if I could help them too.  It seemed like I had a budding business on my hands.

A Company Becomes a Profitable Business...
A handful of Dentists wasn't enough to make me quit my day job, but it certainly made me think about it.  Over the next couple years, our customers referred friends who referred friends, and we grew organically and steadily from online traffic or referrals from other websites.  Eventually, we hit critical mass, and I quit my 6 figure salary as a Silicon Valley Software Engineer, left the Bay Area altogether, and moved the company to Denver.

Today...
We continue to add to our customer base and expand our software.  Each month we add new features, improve our SEO algorithms to make our existing customers' websites strong, and look for new ways to help our Dentists succeed with online marketing.

-Jeff Gladnick
Founder